Chiang Mai Cafés Skinny Discount Sparks Controversy
A café in Chiang Mai, Thailand, has ignited debate with its recent promotional strategy offering meal discounts based on customers' body sizes. Chiang Mai Breakfast World introduced a "skinny discount" policy, where patrons can receive up to 20% off their meals if they can pass through progressively narrower bars installed at the café's entrance. This initiative has drawn mixed reactions from the public and on social media platforms.
The café, renowned for its European breakfast and lunch offerings and holding a 4.5 out of 5 rating on TripAdvisor, implemented this discount system with five categories. These range from a 20% discount for those fitting through the narrowest bar to full price for those unable to pass through any. Videos of customers attempting the challenge have gone viral, amassing over 55,000 likes and fueling widespread discussion.
Critics argue that the promotion is discriminatory and perpetuates fat-shaming, while some viewers commend the concept as innovative and entertaining. The café has included a disclaimer stating that the discount system is intended for customers over 18 years old. An initial "Food for free" option appears to have been removed following feedback.
This policy highlights the stringent beauty standards prevalent in Southeast Asia, which may contribute to the acceptance of such practices in countries like Thailand, where obesity rates are relatively low. The controversy underscores ongoing global conversations about body image, inclusivity, and the ethical implications of marketing strategies in the hospitality industry.
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