Thailand Targets $20 Billion in Food Trade by 2025 to Boost Gastronomy Tourism
Thailand is intensifying its efforts to become a global food hub by 2026, with the nation's food trade projected to exceed 700 billion baht (approximately $20 billion) in 2025. This initiative is closely tied to the country's strategy to enhance gastronomy tourism, aiming to attract 39 million international visitors and generate 3.4 trillion baht in tourism revenue by 2025.
The Thai Restaurant Association, in collaboration with the Tourism Authority of Thailand and other key stakeholders, is spearheading events like the Thailand Food Travel Mart to promote Thai cuisine and culture. These efforts are designed to position Thai food as a significant soft power, showcasing the nation's rich culinary heritage and attracting food enthusiasts worldwide.
A notable focus is on revitalizing the domestic seabass market, which has seen a decline in value due to increased competition from neighboring countries. Initiatives are underway to promote sustainable aquaculture practices and improve the quality of Thai seabass, aiming to boost both domestic consumption and export potential.
These concerted efforts reflect Thailand's commitment to leveraging its culinary strengths to drive economic growth and establish itself as a premier destination for food tourism.
Market Thailand - News Service
Market Thailand support small and medium sized businesses in marketing their products and services and help them to find new customers and increase sales.